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Introduction
As the drinks market rapidly expands and becomes increasingly competitive, captivating and high-end packaging has become a key element in marketing strategies. The Famous Grouse recognised the importance of this approach for their cocktail kit, ensuring their products stand out in a crowded market place.
The Famous Grouse and Their Goal
The Famous Grouse, renowned for creating blended Scotch Whiskey in Scotland – where the grouse, Scotland’s national game bird, lives – had established a reputation as one of the world’s leading whiskey blends. Since its founding in 1896, The Famous Grouse has developed a broad range of products, which has gained them a devoted customer base.
Recognising the significance of high quality packaging in the drinks industry, The Famous Grouse approached us to create attractive, eco-friendly presentation packaging for their premium new cocktail kit. The objective was to design packaging that not only elevated the visual appeal but was also functional and environmentally friendly. The custom fitments were designed to securley accommodate the cocktail kit contents.
Drinks Presentation Packaging Specifications
The premium fluted packaging, created from slightly thicker E-flute cardboard, features internal dimensions of 400mm in length, 270mm in width, and 80mm in diameter. This design ensures that all components of the cocktail kit are nestled within the custom cardboard fitment. These materials demonstrate The Famous Grouse’s dedication to recyclabe practices.
To mirror The Famous Grouse’s elegant brand identity, the exterior of the cocktail kit boasts a full digital colour print, enhanced with anti-scuff lamination to preserve its immaculate appearance. The print, a striking mix of autumnal colours, is strategically chosen to ensure immediate brand recognition; designed to captivate the recipients from the moment they open the cocktail kit.
Bespoke Mailer Boxes
Incorporating custom mailer boxes is a strategic investment for businesses aiming to elevate their brand image and increase the perceived value of their products. The Famous Grouse chose mailer boxes created from kraft paper, designed to complement their presentation packaging, which achieved an elegant appearance. This choice ensured that the packaging not only looked professional but also resonated with recipients.
Adopting these custom mailer boxes also meant that the cocktail kits were delivered in pristine condition, enhancing the unboxing experience for the recipients. The Famous Grouse acknowledged an additional advantage of this strategy; it showcases a commitment to customer satisfaction. By ensuring that the products in the cocktail kit remained undamaged throughout the delivery process, they fostered the development of long-lasting relationships.
The End Result
The Famous Grouse cocktail kits and mailer boxes perfectly fulfilled their intended purpose; they safeguarded the contents, boasted an attractive design, and provided an exceptional unboxing experience. Utilising eco-friendly packaging that can be recycled and retained as a keepsake for the cocktail kits appeals to potential customers by aligning with their expectations. This design’s blend of functionality and aesthetic appeal creates a lasting first impression that enhances the overall customer experience.
Furthermore the exterior design of the packaging, with its burgundy fitments and colour palette, seamlessly resonate with their brand image; this strategic design serves as an effective tool for social media marketing, thereby enhancing brand recognition. This appraoch not only engages their audience but strengthens their identity, placing them at the top of the market.
For more information on our packaging solutions, contact us today on 01276 450220 or email sales@magellanworld.com.