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Introduction
Regardless of being 12 or 24 days, Advent Calendars allow for a feeling of appreciation for those who receive them. Filled with treats ranging from chocolates and toys to beauty products, or in the case of our collaboration with Guinness, miniature alcohol, they offer a delightful experience. Discover how our partnership with Guinness unfolded.
The Client and Goal
Guinness, a renowned brewery, is a globally recognised for it’s distinctively dark draught with an exceptional taste; having a rich history dating back to 1759 when Arthur Guinness secured a 9,000-year lease. The Irish company is symbolised by it’s iconic harp logo, which not only exudes elegance but also represents the official national emblem of Ireland. Throughout the years, their commitment to producing high quality alcohol has remained constant.
They reached out to Magellan with the idea of creating a 12-day advent calendar for Christmas 2023, featuring a array of miniature alcohol bottles. Enhancing a sense of luxury by unveiling a different type of alcohol each day, the 12-day format and the distinct nature of the contents arguably contribute to the calendar's exclusivity aligning with Guinness.
12 Day Advent Calendar
The outer design of this beautiful advent calendar features a full-colour print, ensuring a visually appealing but captivating appearance. It is also finished with an unprinted anti-scuff and matt lamination for added durability and a refined finish; similarly, the advent calendars are made out of rigid board, providing a sturdy and reliable structure.
Internally, the main calendar dimensions are 158x205x122 mm, while each of the drawers measures 120x50x50mm, offering enough space for the miniature bottles of alcohol. The drawers are created from 3mm Greyboard, arranged in a 4 x 3 layout. Additionally, the drawers are designed with a die-cut and folding feature, which highlights easy access and efficient use.
Contents
Guinness aimed for their 12-day advent calendar to stand out in the highly competitive market they produce their draught in. To achieve this, it was essential to thoughtfully select the alcohol that would be implemented, ensuring each day brings a delightful surprise while catering for everyone’s tastes.
The assortment of miniature bottles included a selection such as – Smirnoff original, Chase, Smirnoff Raspberry, Gordons Gin Original, Captain Morgan, Tanqueray Blackcurrant Royale, Johnnie Walker, Tanqueray London Dry Gin, Gordons Pink Gin, Tanqueray No. 10, Baileys. And finally, saving the best for last, day number 12 featured a bottle of Guinness, the crown jewel of the collection.
The Print
The luxurious 12-day advent calendar was finished with a stunning full-colour print that accentuated Guinness' signature brand colours, particularly the gold, making it instantly recognisable. To further elevate the design, the calendar had matte lamination and an anti-scuff layer. This extra touch ensures maximum protection, keeping the calendars in pristine condition, beyond the 12 days.
The Christmas 2023 Guinness calendar showcased a tasteful snow-themed design, perfectly capturing the festive spirit in a subtle way. This design choice added to its allure for recipients. Moreover, each box with miniature bottles included a scannable barcode, allowing recipients to learn more about each alcohol type, thus enriching the experience with an interactive touch.
YouTube Video
For a comprehensive visual overview of this advent calendar, we invite you to our YouTube video. In this video, our MD, Lee, talks you through each element the Guinness calendar. His insights shed light on the attention to detail and the dedication to quality that went into the curation of this unique project, making it a valuable watch for anyone interested in the design and branding.
Watch this video for inspiration on your own advent calendar project!
Conclusion
This 12-day high-end advent calendar served as a gesture of appreciation for its recipients. Featuring an assortment of miniature alcohol bottles, renowned for their premium quality, added an element of luxury. Its uniqueness was sure to captivate and delight the clients.
For more information on our luxury advent calendars, contact us today on 01276 450220 or email sales@magellanworld.com.