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Introduction
Competing in the sportswear market? Have a new product line launching? Gain inspiration as to how Speedo sent out their latest collection to professional swimmers in video presentation packaging - making an impact.
The Client
Founded in 1914 in Bondi Beach, Speedo has grown into a world-renowned swimwear brand. Over the years, it has broadened its product offerings to include not only swimwear but also a variety of accessories like watches and performance-enhancing products. Renowned for its innovation and high-quality manufacturing, Speedo has established itself as a symbol of excellence in the swimwear industry.
Speedo is highly regarded in competitive swimming, with top athletes choosing its products for big events like the Olympics; this is due to Speedo's sponsorships of swimmers and teams. Its partnership with British Swimming shows Speedo's dedication to the sport and its high reputation among swimmers.
The Goal
Speedo came to Magellan since they wanted custom video boxes that would align with their latest FastSkin collection, specially designed for professional swimmers. The twist? Each box was to carry a personal message, created for its recipient. This concept was a part of Speedo's forward-thinking strategy to not just present their collection, but to do so in a manner that was visually captivating and functional.
The challenge was to design these boxes to be stylish but spacious. They had to comfortably fit two swimming caps, a swimsuit, and a pair of goggles, without ruining the aesthetic appeal. Speedo were looking for a solution that was about creating a memorable unboxing experience; mirroring the quality and innovation of the FastSkin collection.
The Merchandise
The custom video packaging sent out by Speedo contains select items from their latest FastSkin collection, which is now available worldwide. Each package is carefully curated to include a pair of goggles, two swimming caps, and a swimsuit, all personalized for the individual recipient. This targeted distribution to professional swimmers is part of Speedo's strategy to increase its brand visibility and introduce its new collection to a wider audience.
By doing so, Speedo not only aims to attract the attention of other potential buyers but also leverages this merchandise as a powerful marketing tool to enhance its presence in the competitive swimwear market.
The Outcome
The project resulted in the design of high-end boxes that incorporated a 7-inch video screen, with four specific compartments to fit the intended items. The boxes' exterior was finished with a protective anti-scuff matte lamination and spot UV for added durability; which was complemented by a sophisticated honeycomb pattern. Each box also featured a customized message tailored to the recipient, adding a personal touch.
A motivational slogan, "you are made for this," specifically directed at racing athletes, aligned seamlessly with Speedo's new collection. This thoughtful detail highlighted the boxes' purpose, effectively resonating with the target audience and embodying Speedo's message of inspiration and encouragement for athletes.
For more information on our presentational packaging, contact us today on 01276 450220 or email sales@magellanworld.com.